Graphics, Branding and Renders
As a Graphic and Exhibit Designer for TerraVox winery and vineyard, Ashna developed visual identities and immersive experiences that communicated the brand’s story and celebrate the art of winemaking. Her work spans graphic collateral, interpretive displays, and spatial storytelling, creating cohesive visual experiences that connect visitors to the vineyard’s heritage, craftsmanship, and unique character.
TerraVox is dedicated to sharing the history and the promise of North America's Native grapes. Ashna's role deeply involved making sure the uniqueness of the concept was translated through the marketing collateral and coming up with ideas that told this story without losing the customer and their excitement to ultimately purchase the wine.
ROLE: Exhibit and Graphic Designer
The requirement and focus here was simple, everything had to be created from scratch and in a very short amount of time. This included not only creating new concepts and ideas for collateral that could potentially be used in the Tasting Room, but what the collateral would be and how the guest would experience the Tasting Room and the Winery using said collateral.
The solution was to create collateral that told a story but was cohesive and would not require design changes other than the mandatory content changes are the seasons passed. The design focused on the using the vineyard itself, elements tied to it, making sure all the collateral looked like they came from the same family. The biggest challenge here was that Ashna was the only designer in the team; but the biggest strength here was Ashna was the only designer in a team of team who knew the story of the Vineyard and the Winery like they knew the back of their hand. After a million questions and then some more, the team collectively produced collateral and experiences that shared the history without compromising the future.
Travel Posters
One project that stood out was creating six travel posters to present the history of not only TerraVox but of the evolution of North American grapes over the years. The topics on each poster were finalized keeping in mind that these posters could be presented both independently and together as a story.
The posters were designed keeping in mind that they had to be both captivating, intriguing and relevant over time. The design was highly appreciated for the use of history and whimsy. While it isn't used a permanent exhibit in the Tasting Room, this does come out during regularly scheduled events.
Marketing & Event Collateral
