From Concept to Execution | Exhibit Design | Narrative and Concept Driven
Exhibit Booth at
India Design Exhibition
Hafele India approached Ashna early December 2022 about collaborating and creating an immersive exhibit booth for the India Design Exhibition happening in February 2023. Never to shy away from a time-based challenge, she took it up and her pencil touched paper almost immediately after the first phone call. The brief was clear "Come up with something out of the box, we only ask you make sure our products are highlighted!"
CONCEPT: A journey around the world experiencing different architecture eras and styles. Starting from the preclassical period inspired from the Stonehenge and moving through Roman, Baroque, French and Bauhaus, the booth was designed keeping in mind key elements from these styles and modified to fit the needs of the display.
The booth primarily had one entry to control guest movement, but was visually accessible from all four sides to build guest intrigue and encourage guests to visit the booth. There was no one way of experiencing the booth, the design encouraged guests to move around and explore.
ROLE: Lead Designer & Project Manager
